Flashipedia was an entrepreneurial effort undertaken by a partner and I. In the fervor of Apple’s new App store teams were racing to have the next “It” App. Our idea was for a series of flashcard-like games where a player must correctly identify the image on the screen. Wrong answers resulted in less time to play. This applied to muscle cars, dogs motorcycles… Hot Rod Magazine bought the game from us. To date the App has had more than 1.2m downloads from around the world.