Flashipedia was an entrepreneurial effort undertaken by myself and my writing partner. In the fervor of Apple’s new App store teams were racing to have the next “It” App. Our idea was for a series of flashcard-like games where a player must correctly identify the image on the screen. Wrong answers resulted in less time to play. This applied to muscle cars, dogs motorcycles… Our muscle car App got picked up by Hot Rod Magazine and was promoted in each issue. To date the App has had more than 120,000 downloads from around the world. Our most successful App garnered over half a million downloads.